|Learning Objectives: using examples,
- explain three key differences between the search and display/content networks (AdWords overview, complemented by Ad formats)
- give three best practices for each of these ad formats: text, image, video, mobile and rich media (Ad formats, complemented by Paid search and AdWords overview)
- explain the relevance of the following terms: Geotargeting, CTR, impressions, CPM, Cost per Click and Cost per Conversion (Ad formats and AdWords overview)
|Discussion and Reflection
- Why is the future of online advertising on the content or search network?
- Why will advertising kill or save the Internet?
- What online ad format(s) do you recommend, and why?
- Sit quiz
- Share client AdWord compaigns
Optional Fun Material